What We Avoid

We steer away from man-made synthetic ingredients as we feel that they are unnecessary as well as having been proven to be harmful to both us and to our ecosystems. Find out more about those ingredients that we purposely avoid and why you should be aware of them.

Artificial Sweeteners

Artificial Sweeteners
Used widely to sweeten toothpaste and other oral care products, as unlike sugar they don't promote tooth decay, were created as a synthetic low or no calorie alternative to sugar.

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Synthetic Glycerine

Synthetic Glycerine
This chemical-derived glycerin is an alcohol that forms a thick liquid but is soluble in other alcohols and water. It is commonly used in mainstream oral care products to give toothpaste a creamy, paste-like texture

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Microbeads

Microbeads
Microbeads are tiny plastic particles that have been included in various industrial and consumer products, including cosmetic products like toothpaste, face scrubs and body scrubs.

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Titanium Dioxide

Titanium Dioxide

An oxide of titanium commonly used as a white pigment. Titanium Dioxide has been widely used in a range of consumer products since 1916 when it first started to be mass produced. As it has a high refractive index, it has been adopted by many commercial oral care companies as a synthetic teeth whitener.

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Propylene Glycol

Propylene Glycol
Otherwise known as 1,2-propanediol, propylene glycol is a synthetic organic alcohol produced from propylene oxide that attracts or absorbs water. It has commonly been used as a wetting or decreasing agent, and humectant in dental products such as toothpaste. 

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Triclosan

Triclosan
Developed in the 1960s, Triclosan is a chlorinated aromatic compound. Its usage originated in hospitals but it is now commonly found in consumer products like toothpaste, soaps, and detergents. 

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Sodium Lauryl Sulphate (SLS)

Sodium Lauryl Sulphate (SLS)
SLS is made from petroleum oil or from coconut or palm oil, in a process that converts fatty acids into fatty alcohols. It is an anionic detergent and surfactant found in many commercial personal care and cleaning products. It's used widely amongst oral care products as a foaming agent.  

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Sodium Fluoride

Sodium Fluoride

Sodium Fluoride is an inorganic salt of the natural chemical compound fluoride which has been widely used in toothpastes since 1914. It can also be found in oral care products such as mouthwash and has been introduced into water systems in many areas throughout the world. It is thought to prevent dental caries and tooth decay.   

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