We work to a strong but simple set of principles to ensure our products are of the highest quality with the lowest possible impact. We only use natural ingredients that are PETA certified as vegan and cruelty-free and packaging made from 100% recyclable materials.
We are passionate about making a difference by offering products that are environmentally sustainable. That’s why we use plastic-free and biodegradable packaging to ensure every product is recyclable or compostable, being one of the few promoting complete zero waste practice in oral care.
As a company, we are committed to minimising our impact. Our ingredients and packaging are sourced from local suppliers and manufacturing partners to avoid unnecessary transportation and reduce emissions. All our toothpastes and mouthwashes are made in West Sussex, England. Find out more about our sustainable practices in our environmental responsibility section.