We work to a strong but simple set of principles to ensure our products are of the highest quality with the lowest possible impact. We only use natural ingredients that are PETA certified as vegan and cruelty-free and packaging made from 100% recyclable materials.
We are totally transparent as to why we have made certain choices when it comes to the ingredients used in our products. covers everything from our production processes, where we source our ingredients from, and what ingredients we use. Our products are made by hand with care and caution in our site in the UK which allows us to monitor quality at every step of the manufacturing process.
Not only that, we are also in association with PETA for being a company that believes and succeeds in the ability to operate without testing on animals and offer cruelty-free alternatives to mainstream oral care products.