We put a lot of time into finding ingredients that come from pure and natural sources and believe nature offers everything we need. This means that we don't agree with using synthetic chemicals or preservatives in our products, instead, use natural chemicals and ingredients full of real flavours and textures.
In the oral care and cosmetic industry, there is still confusion surrounding the words 'natural', 'synthetic' and 'chemicals', although everything is made from chemicals, not everything is man-made. Find out more on our Natural vs Synthetic page.
Our handmade formulas are designed to support and sustain oral health in the most natural way possible. We are as meticulous about the quality of the Ingredients We Use as we are concerned about all the problems linked to commonly used synthetics ingredients, which we list in our Ingredients We Avoid page.